Go Desi Doubles Amazon Sales Through Smart Content & Promotions

Platform: Amazon India

Objective: Scale D2C revenue and reach PAN India audiences

Strategy:

• Optimized A+ content with storytelling around local sourcing, nostalgia, and health-conscious snacking
• Ran Lightning Deals, Amazon Sponsored Ads & Prime Exclusive Discounts
• Used influencer and affiliate campaigns to drive traffic to Amazon listings
• Deployed regional keyword targeting (e.g., “imli candy,” “kaccha aam snack,” “natural candy for kids”)

Results:

• 2.1x sales increase in 90 days
• Added to Amazon’s “Choice” badge in multiple categories (Healthy Snacks, Traditional Sweets)
• Increased conversion rate by 37% due to improved content and ratings
• Jumped to Top 10 Best Sellers in the Candy & Snacks category during festivals